The Sports Card Acquisition System

Build Your Own Pipeline of Sports Card Sellers

Learn how to use Meta and Google Ads to generate direct seller leads, qualify opportunities, and build a repeatable acquisition system for cards and collections.

Reserve Your Founding Member Spot — $297
Course launches October 20, 2026 First 20 buyers get a private 30-minute call Future course updates included
The Sports Card Acquisition System
Nearly 30 Yearsof experience in the sports card industry
Hundreds of Millionsin e-commerce revenue across companies Jonathan has co-founded
Tens of Millionsspent across Google and Meta advertising
JW

Hi, I'm Jonathan Wanchalk.

I’ve spent nearly 30 years in sports cards and have also spent my career building and scaling e-commerce businesses.

This course is where those two worlds meet.

Real experience behind the course

Sports card expertise meets large-scale performance marketing.

Jonathan co-founded JM Bullion, The Tree Center, and Oakhurst Cards. Across those businesses, his companies have generated hundreds of millions of dollars in e-commerce revenue and deployed tens of millions of dollars across Google and Meta advertising.

This is not a generic marketing course with sports cards added on top. It is designed specifically around the realities of finding, qualifying, and acquiring sports card inventory.

JM Bullion#40 on the 2016 Inc. 500
The Tree Center#516 on the 2021 Inc. 5000
Oakhurst CardsSports card buying business
$4.5M+
Google Ads spend shown

A snapshot from just one advertising account over the period shown.

$13.9M+
Tracked conversion value shown

Displayed alongside the spend in the supplied Google Ads screenshot.

Google Ads spend and conversion value screenshot
The sourcing problem

Stop competing for the same inventory everyone else is chasing.

Most sports card buyers source from the same places: eBay, Facebook groups, card shows, auction houses, referrals and dealer networks. Those channels can work—but everyone can see the same inventory.

Paid acquisition gives you another option: put your business directly in front of people who may be ready to sell before their cards ever reach the traditional marketplace.

Ă— Competing with other buyers for visible inventory
Ă— Inconsistent sourcing volume
Ă— Constant marketplace monitoring
Ă— Paying up when competition is highest
Ă— Relying too heavily on referrals and chance
The acquisition framework

Build a repeatable system that brings seller opportunities to you.

The course walks through the entire funnel—not just how to click buttons inside an ad platform.

1
Run Ads

Reach potential card sellers.

2
Landing Page

Build trust and capture information.

3
Seller Leads

Generate direct opportunities.

4
Qualify

Identify the leads worth pursuing.

5
Make Offers

Turn qualified leads into inventory.

6
Optimize

Measure economics and scale winners.

What you will learn

From first campaign to a measurable acquisition system.

Designed for sports card dealers, buyers, shop owners, online sellers and entrepreneurs who want a more systematic way to source inventory.

Meta AdsCampaign structure, creative strategy, targeting, lead forms, website conversions and testing.
Google AdsSearch intent, keywords, negatives, geography, bidding and landing-page alignment.
Seller OffersHow to communicate convenience, trust, speed and value so owners actually contact you.
Landing PagesTrust signals, forms, calls to action, mobile conversion and friction reduction.
Lead QualificationRequest the right information, follow up efficiently and separate opportunity from wasted time.
Economics & ScalingTrack CPL, qualified-lead rate, acquisition cost, expected gross profit and when to scale.
Course curriculum

Eight focused modules.

The goal is not endless video. It is a clear implementation path from strategy to launch, measurement and improvement.

1
The Sports Card Acquisition Business Model
Understand the opportunity, funnel and economics before spending money.
2
Building an Offer Sellers Respond To
Create a compelling reason for card owners to choose you.
3
Creating a High-Converting Card Buying Landing Page
Turn paid traffic into useful seller inquiries.
4
Meta Ads for Sports Card Acquisition
Build, launch and test seller-lead campaigns.
5
Google Ads for Sports Card Acquisition
Capture higher-intent sellers already searching for options.
6
Lead Qualification & Follow-Up
Handle inquiries quickly and focus attention on real opportunities.
7
Tracking Acquisition Economics
Understand what leads, purchases and campaigns are actually worth.
8
Optimization & Scaling
Diagnose weak points, improve results and scale what works.
Founding member pre-order

Join before the October 20, 2026 launch.

$297

Reserve full access to The Sports Card Acquisition System at the founding-member price.

  • Full course access on October 20, 2026
  • Future course updates at no additional charge
  • Implementation resources, templates and examples
  • Founding-member pre-orders refundable prior to launch
Limited founding bonus

Only the first 20 buyers receive a private 30-minute strategy call.

Use the session to discuss your card business, sourcing strategy, website, acquisition goals, Meta or Google campaigns, or your specific implementation plan.

Once the first 20 spots are claimed, the private-call bonus is gone.

Reserve Your Founding Member Spot — $297

Course access begins October 20, 2026.

Frequently asked questions

Before you enroll.

When does the course launch?Full course access begins October 20, 2026.
Do I need experience with Meta or Google Ads?No. The course is designed to explain the process from the ground up while still covering strategy useful to experienced advertisers.
Do I need a card shop?No. The framework can be used by online dealers, collectors, card shops, part-time buyers and entrepreneurs.
Is the pre-order refundable?Yes. Founding-member pre-orders are fully refundable prior to the course launch.
Does the course guarantee profitable acquisitions?No. Results depend on buying discipline, card quality, valuation, advertising costs, margins and execution. The course teaches the acquisition system, not guaranteed profits.
Who gets the private call?Only the first 20 founding members who purchase the course receive the private 30-minute strategy session.

The Sports Card Academy is an independent educational business. References to Meta, Google, JM Bullion, The Tree Center, Oakhurst Cards, Inc. 500 and Inc. 5000 are descriptive and do not imply sponsorship or endorsement.

Build a source of inventory you control.

Founding Member Pre-Order: $297 · Launches October 20, 2026

Reserve Your Founding Member Spot — $297