Build Your Own Pipeline of Sports Card Sellers
Learn how to use Meta and Google Ads to generate direct seller leads, qualify opportunities, and build a repeatable acquisition system for cards and collections.
Nearly 30 years in sports cards. Hundreds of millions in e-commerce. Tens of millions in paid advertising.
I’m Jonathan Wanchalk. I’ve spent nearly 30 years in the sports card industry, and I’ve also spent my career building and scaling large e-commerce companies.
I co-founded JM Bullion, The Tree Center, and Oakhurst Cards. Across those businesses, my companies have generated hundreds of millions of dollars in e-commerce revenue and spent tens of millions of dollars across Meta and Google Ads.
JM Bullion was ranked #40 on the 2016 Inc. 500, and The Tree Center was ranked #516 on the 2021 Inc. 5000.
This course brings those two worlds together: deep sports card experience and real-world performance marketing. It is not generic ad theory repackaged for collectors. It is designed specifically around using paid acquisition to find, qualify, and buy sports cards and collections.
Stop competing for the same inventory everyone else is chasing.
Most sports card buyers source from the same places: eBay, Facebook groups, card shows, auction houses, referrals and dealer networks. Those channels can work—but everyone can see the same inventory.
Paid acquisition gives you another option: put your business directly in front of people who may be ready to sell before their cards ever reach the traditional marketplace.
Build a repeatable system that brings seller opportunities to you.
The course walks through the entire funnel—not just how to click buttons inside an ad platform.
Reach potential card sellers.
Build trust and capture information.
Generate direct opportunities.
Identify the leads worth pursuing.
Turn qualified leads into inventory.
Measure economics and scale winners.
From first campaign to a measurable acquisition system.
Designed for sports card dealers, buyers, shop owners, online sellers and entrepreneurs who want a more systematic way to source inventory.
Eight focused modules.
The goal is not endless video. It is a clear implementation path from strategy to launch, measurement and improvement.
Enroll now. Course access begins October 7, 2026.
Your purchase today includes both the complete course and a private 30-minute strategy session with Jonathan.
- Full course access on October 7, 2026
- Private 30-minute one-on-one strategy session with Jonathan
- Future course updates at no additional charge
- Implementation resources, templates and examples
- Founding-member pre-orders refundable prior to launch
Buy now and you WILL receive the 30-minute one-on-one strategy call.
This founding offer is limited to 20 total enrollments. If this page is still accepting founding-member orders, the private session is included with your purchase.
Use the session to discuss your card business, sourcing strategy, website, acquisition goals, Meta or Google campaigns, or your exact implementation plan.
You do not need to wonder whether you qualify: if you can purchase this founding offer now, your private session is included.
Reserve Your Founding Member Spot — $297Course access begins October 7, 2026.
Before you enroll.
The Sports Card Academy is an independent educational business. References to Meta, Google, JM Bullion, The Tree Center, Oakhurst Cards, Inc. 500 and Inc. 5000 are descriptive and do not imply sponsorship or endorsement.
Build a source of inventory you control.
Founding Member Pre-Order: $297 · Launches October 7, 2026 · Private session included